Women in the Sign and Digital Industry are Breaking Barriers and Leading Change

12 March 2024 | News

At Sign and Digital UK, I had the privilege of participating in a thought-provoking panel discussion hosted by Women in Sign and Graphics alongside fellow industry leaders, where we explored the topic of Women in leadership in the Sign Industry. It was a great opportunity to share insights, experiences, and strategies to support women in our industry. Our dialogue uncovered perspectives and actionable approaches to fostering inclusivity and excellence. Here’s a glimpse into the discussion that unfolded.

The Women in Sign and Graphics panel: Women in Leadership, was well attended at Sign & Digital UK 24

In the sign and print industry, women are increasingly making their mark, driving innovation, and shaping the future of the sector. Historically male-dominated, the industry is now witnessing a surge in female participation, offering diverse opportunities for women to thrive professionally. From graphic design to marketing, production to management, women are excelling across various roles, contributing their unique perspectives and talents.

One of the critical factors in empowering women in this industry is the presence of strong mentorship programmes. Mentorship provides invaluable guidance, support, and networking opportunities, helping women navigate challenges and excel in their careers. By pairing experienced professionals with emerging talents, mentorship fosters skill development, confidence, and leadership capabilities among women in the industry.

From left: Sarah Fenna, Megan Woodcock, Chloe Dixon, Sam Morgan, Donna James and Izabella Ivanovici

Leading in a traditionally male-dominated field requires resilience, determination, and a willingness to challenge stereotypes. Women in the sign and digital industry are breaking barriers by showcasing their expertise, creativity, and business acumen. By leveraging their skills and embracing leadership roles, women are driving positive change, fostering inclusivity, and inspiring future generations.

During the panel discussion, we emphasised the importance of having a strategy and vision for the next five years. Having a clear roadmap enables businesses to set goals, identify opportunities, and navigate challenges effectively. Celebrating goals as they are achieved serves as both a recognition of progress and a motivation to continue moving forward.

Furthermore, ensuring that roles fit the people occupying them is essential for maximising productivity, satisfaction, and retention. Recognising the diverse strengths, skills, and aspirations of individuals allows companies to assign roles that effectively leverage their unique talents. This personalised approach enhances job satisfaction and enables employees, including women, to thrive in their professional endeavors.


Encouraging young women to join the sign and digital industry is crucial for promoting diversity and innovation. By showcasing the diverse career paths and opportunities available, and highlighting the achievements of women already in the field, we can inspire the next generation of female leaders. Educational initiatives, outreach programmes, and mentorship opportunities can play a significant role in attracting and retaining young women in the industry.

Many women face the challenge of balancing a career in the sign and digital industry with family responsibilities. Flexible work arrangements, supportive company cultures, and access to childcare facilities can help women effectively manage their professional and personal commitments. By promoting work-life balance and providing resources to support families, companies can create an environment where women can thrive professionally while fulfilling their familial responsibilities.

The panel concluded by recognising that women are playing an increasingly vital role in the sign and digital industry, driving innovation and leading change. Through mentorship, leadership, and advocacy, women are breaking barriers, inspiring others, and shaping the industry’s future. We can create a more diverse, equitable, and vibrant industry for all by fostering inclusivity, promoting mentorship, and supporting work-life balance.


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